Talking about localisation… Burger King’s latest prank on their biggest rival takes localisation to the next level with their ‘Whopper Detour’ campaign. The experiential campaign, which runs from 04-12 December, uses geolocation and the brand’s smartphone app to locate customers who are within 600 feet of a McDonald’s restaurant. Once located, the individual was presented with a limited-time offer – purchase a Whopper for $0.01. The catch? You have to order it from the local (and very confused) McDonald’s. Once the prank is completed, customers need to drive to their nearest Burger King to claim their delicious prize.
For some of our favourite brand rivalries, read “Battle of the Brands”.