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Hello Kitty is taking you on a tour of Asakusa

hello kitty, Asakusa. Tokyo Japan

Photo by Sanrio Co.,Ltd.

Did you know… that you can visit Asakusa on a Hello-Kitty-shaped rickshaw this weekend? Asakusa is a quaint district in Tokyo where rickshaw tours are quite popular. The Hello Kitty mobile is now in vogue in the neighbourhood after Sanrio opened a souvenir shop earlier this year. The Hello Kitty mobile is the result of the collaboration between Sanrio and  Kuruma-ya, an Asakusa-based rickshaw company.

Listen to more advertising trends in Japan on our podcast here.

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