To launch the Lumia smartphone range, Nokia rolled out a 360° global campaign around the concept of "The Amazing Everyday", illustrating how daily life can be fun and exciting, particularly when technology enhances relationships and experiences. But who’s to say that Brazilian and Chinese consumers find the same things exciting?
In this cultural proofing exercise, Creative Culture's teams of experts were brought on board to assess and adapt a range of collaterals from POS, press, TV and experiential campaigns in Brazil, China, India, Spain and the US. Did you know that in India, cats are not a highly regarded animal? In fact, they are often believed to be feral and are not tolerated in the house.